Mouse tracking software
Wouldn’t it be great to watch over someone’s shoulder while they visit your website? With the help of special software, we can follow the mouse of your visitor. We record all movements from the screen so you can watch how your visitors use your website. Thanks to this software we have discovered critical bottlenecks for our customers. Think of:
- Contact forms which can’t be used
- Hyperlinks directing to dead pages
- Non-usable menu’s
For one of our customers we made 20 improvements in 2 months. The result? From 1 lead per week to 30 per month!
What works better: A button with: RECEIVE AN OFFER or ASK FOR AN OFFER? No one can tell for sure and there is just one way to figure this out: by testing it. There is no golden rule which applies to every website. Surprisingly, it is often the subtle changes which have the biggest effect. Recently we did a test where we only changed the text on one button. The original Call To Action (CTA) converted for 2%. The new text converted with more than 4%. This customer only has to deploy half his budget to get the same results.
Optimise your website?
Of course we tell you the success stories of conversion optimisation, but we know one thing for sure: every website has bottlenecks. It is best to discover these as quickly as possible. An optimisation traject doesn’t have to cost much but it can save you a lot.